Case study · Change project

Aarhus University: a new faculty's first strategy, from kick-off to rollout

Client
Aarhus University, Faculty of Natural Sciences
Sector
Higher education, Denmark
Offer
Strategy implementation
Year
2020–2021
Selection
Chosen through a competitive tender

The challenge

On 1 January 2020, Aarhus University split its Faculty of Science and Technology in two. The new Faculty of Natural Sciences brought together seven departments and an interdisciplinary nanoscience centre, and a new dean started in April. The faculty needed to define what made it distinctive, set goals for the next ten years and turn them into concrete action plans that researchers, teachers and staff would recognise as their own.

Ideas on sticky notes from a strategy workshop

What we did

After a tender with several suppliers, the faculty chose Napica to run the strategy process.

  • Kick-off seminar: two days with the faculty's leadership to explore its identity and ambitions.
  • Involvement: focus groups across the faculty and a dedicated workshop for professors.
  • Core narrative: one story that connects the faculty's identity, its strategy and everyday work.
  • Implementation plan: a simple structure in which the core narrative is the handle, the strategy the canopy and the initiatives the ribs, plus a dean's tour, a short film and quarterly follow-up.

The result

The faculty launched "Strategy 2020–2030", built around five themes: collaboration and clear leadership, internationalisation, teaching, research and prioritisation, and careers and recruitment. Initiatives are planned in three waves over ten years, so the strategy keeps moving long after the launch.

Strategy implementation

The offer behind this case.

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Napica
Change leadership and communication
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DENMARK
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Napica ApS is the parent company of Rhetorica, communication and rhetorical training.