Napica helps leaders make change land, from Australia and Asia-Pacific to Europe and the Middle East. Our training programs build the skills to lead, decide and persuade. Our change projects make sure the new strategy, merger or culture shows up in what people actually do.
Trusted by Arla Foods Ingredients, CitiPower and Powercor, Saudi Water Authority, Aarhus University and Ørsted
A new strategy gets launched at a town hall. A merger gets announced by email. Then everyone goes back to work, and very little changes. People don't resist change because they're stubborn. They resist it because nobody has explained why, what it means for them, or what to do differently on Monday.
That gap between the plan and everyday behaviour is where we work.


Practical, research-based programs for leaders and teams, built around your own cases. Half-day workshops through to multi-module leadership programs.
Our flagship program can include a Monash University Digital Badge.

We work alongside your leaders and HR or change team to plan and deliver the communication and behaviour change behind a big decision.

Napica designs and delivers executive programs as an associate of Monash University's Enterprise Education, for organisations such as CitiPower and Powercor, and Saudi Water Authority.
Participants who complete Leading new thinking and practical problem solving can earn a Monash University Digital Badge when the program is delivered with Monash: a verifiable credential they can share on LinkedIn.
Learn about the program →Every project and program we run is built on Napica's change flow model. Six steps, grounded in research on decision making, persuasion and habit:
Communicate the why.
Shape attitudes and launch well.
Cut the noise and avoid decision fatigue.
Make the new behaviour easy.
Keep motivation up.
Make it the new normal.

A ten-month leadership program for 24 leaders, built around real challenges in digital, energy and sustainability.
Read the case →
An executive leadership program in Riyadh helping senior managers lead change and communicate strategy during privatisation.
Read the case →
Change, leadership and communication during the acquisition of Volac's whey nutrition business: core narrative, stakeholder mapping, town halls and leadership training.
Read the case →
A faculty-wide strategy process and core narrative for Strategy 2030, from executive workshops to focus groups and implementation.
Read the case →
participants rated it 7 or higher out of 10
“I used to think that to change you had to use your power as a boss to get the change done.”
“But now I know that unfreezing the built in idea among the team is the key to start the change process.”
— Participant, executive leadership program, Saudi Water Authority, with Monash University

Our methods draw on rhetoric, behavioural science and decision research, taught by people who also lecture at universities.
Participants work on their own real challenges, so learning turns into action straight away.
When a program reveals a bigger need, we can stay on to help deliver it.
Based in Melbourne and Copenhagen, working across Australia, Asia-Pacific, the Middle East and Europe since 2006.
We are associates of Monash University's Enterprise Education, and our flagship program can include a Monash Digital Badge.
A free one-page guide to Napica's six steps, with the questions to ask at each stage.
Tell us about the strategy, merger or culture shift you're working on. In 30 minutes we'll share how we'd approach it, with no obligation.
Prefer email? contact_ap@napica.com
Napica ApS is the parent company of Rhetorica, communication and rhetorical training.